
Digitas Liquorice
Technical Project Lead
Digitas Liquorice is the premier interactive advertising agency within Publicis Groupe, connecting media, creative, data, and technology to deliver modern marketing. For brands, this means they invent and shape new ways for you to connect with people in an increasingly distracted and ad-blocked universe.
During my tenure as a Technical Project Lead at Digitas Liquorice, a dynamic digital marketing agency, I played a pivotal role in driving the successful execution of key business initiatives. Central to my responsibilities was the strategic design and development of a cohesive development team structure, ensuring alignment with organisational objectives and fostering a culture of collaboration and innovation within the Tech Department. As the Technical Project Lead my key responsibilities were as follows:
Team Structure Design
Led the design and implementation of a development team structure, defining clear roles and responsibilities to optimise efficiency and productivity within the Tech Department.
Project Planning and Management
Defined project scope, goals, and deliverables, and developed comprehensive project plans encompassing timelines, tasks, and resource allocation to ensure successful project execution.
Resource Management
Efficiently managed project resources, including budget, equipment, and personnel, while monitoring resource utilisation and adjusting allocations as necessary to meet project requirements.
CI/CD Workflow Design
Designed a robust CI/CD workflow tailored to the organisation’s needs, overseeing the seamless integration of automated deployment processes to enhance software delivery speed and reliability.
Technical Guidance
Provided expert technical guidance and mentorship to team members throughout the project lifecycle, facilitating problem-solving and decision-making to overcome challenges and drive progress.
Documentation and Review
Conducted thorough reviews of technical documentation, code, and architectural designs to maintain high standards of quality and ensure adherence to project specifications and best practices.
My Work
Projects

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